THE BUSINESS PROBLEM
- Your current Website has grown organically over time, and while it is very useful, it is far from perfect.
- The content is out-of-date or inaccurate, it’s hard to find things, updating the site is complex, and the appearance is becoming dated.
- You have lost track of all the pages on the site, and by having all the changes made by your skilled webmaster, the updates are piling up in their in-tray.
BUSINESS BENEFITS
There are a wide range of business benefits that can be obtained by implementing a CMS, including:
- faster turnaround time for changes
- The ability to update and change your content anytime using a web browser
- greater consistency
- improved site navigation
- increased site flexibility
- increased security
- reduced duplication of information
- reduced site maintenance costs
- The CMS has built-in search capability
- Room to grow - Easily add forums and other community building features, set up RSS feeds for your growing content, have users subscribe to newsletters, and much more
Beyond these, the greatest benefit the CMS can provide is to support your business goals and strategies.
For example, the CMS can help to improve sales, increase user satisfaction, or assist in communicating with the public.
THE FUNCTIONALITY OF A CONTENT MANAGEMENT SYSTEM CAN BE BROKEN DOWN INTO SEVERAL MAIN CATEGORIES
- content creation
- content management
- publishing
- presentation
CONTENT CREATION
- A content management system is an easy-to-use authoring environment, designed to work like Word. This provides a non-technical way of creating new pages or updating content, without having to know any HTML.
- It allows you to manage the structure of the site. That is, where the pages go, and how they are linked together.
- It provides a web-based authoring environment, which further simplifies implementation, and allows content updating to be done remotely.
CONTENT MANAGEMENT
- You can keep track of all the versions of a page, and who changed what and when.
- Ensuring that each user can only change the section of the site they are responsible for.
- Integration with existing information sources and IT systems.
PUBLISHING
- Information can be published out to either the website or intranet.
- It allows the same content to be published to multiple sites.
- CMS lets the graphic designers and web developers specify the appearance that is applied by the system.
- It helps ensure that the pages are consistent across the entire site, and enable a very high standard of appearance.
- You can concentrate on writing the content, by leaving the look of the site entirely to the CMS.
- Fully automates the publishing of your site
PRESENTATION
- the CMS will build the site navigation for you,
- Supported by multiple browsers, or users with accessibility issues. The CMS can be used to make your site dynamic and interactive, thereby enhancing the site’s impact.
