Be warned against SEO companies

Posted in Bluepearls on August 17, 2010 by Administrator

I received a call last month from a company stating that they could guarantee me the top ranking on Google for the services my company offered.  Well this immediately grabbed my attention because they clearly had not even had a look to see what our services are, if they did they would have noticed we did exactly what they were doing, or what they were attempting to do. The second thing that grabbed my attention was the fact that they could guarantee me the top ranking on Google.  The third thing they mentioned that I found extremely unsettling was the fact they proclaimed to be a Google certified company.  

Firstly you cannot guarantee the top ranking on Google as you never know what your competitors are doing or spending when it comes to Search Engine Optimisation. In order to be above your competitors, you essentially need to spend more than they do.  What these companies are often guaranteeing is a top ranking on your sponsored links on the right.  This is called pay per click, and yes you might be there once every so often as it works on a rotation basis.  So it depends on what budget you have set. The higher your budget, the more often you will appear on the right.  First prize on Google search results however is the main column and this does take time and effort.

The fact that they claimed to be Google Certified company is enough to get them in very deep water.  This is essentially fraud and companies have been prosecuted for this.  Key aspects to look out for when a company claims to be Google Certified are:

1.    On their website they must have a Google Certified logo.  
2.    This logo must link to their Google Certificate which is not hosted on their website
3.    You can use this link to search whether they are Google certified, https://adwords.google.com/professionals/search/. There are only a handful of companies in South Africa that are Google Certified.

If any of the above is unclear or you have experienced a similar incident, please contact us.  We are trying to put an end to this as its tarnishing our industry and these companies need to be stopped.

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Bluepearl Design has done three websites for us, each time we were very happy with quality of work and speed of delivery. More impressively are the results they have achieved with our Search Engine Optimisation. Monster Plumbing is 1st on Google for ‘Plumbing Cape Town’ and 1st on Google for ‘Plumbing College’ increasing our enquiries dramatically. Kevin Kirsten Monster Plumbing

Hey Gary I have had opportunities to visit all your websites and pages you have designed and from that chose you to design our page, Your work is one of a kind and its really awesome to see what creative ideas you come up with, keep up the good work and your business will be a major success. Thanks for the great job Kind Regards Craig Van Rensburg Star Alarms

Dear Gary Just to say thank you for your companies quick turnaround regarding our web site. I was not only impressed with the speed, but also the way our brief was understood and brought to life on our web site. It was not easy for us to visualise exactly what we wanted, so your ability to take our vision and create the exact feel that we where after was greatly appreciated. Yours faithfully Clint Elliot Nu-Style Kitchens

Trademark Web Management is a specialist website management company who approached Blue Pearl at the beginning of 2010. We were pleasantly surprised by their efficiency, quality and innovative web development. We were most impressed by their affordable prices and fast turn around time, and from the many web developers we have used in the past, Blue Pearl certainly stands out. Blue Pearl provides excellent support throughout your web development process, turning a simple concept into a modern and creative website. We highly recommend their services to anyone wishing to own a website. Tammi Eastland Trademark Media

Very competitive prices, excellent advise and the end result is always way above expectation Zara Winterbach Dynamic Exposure

Dear Gary, Having been in business now for almost a year - I have been meaning to drop you a line to tell you how much I am enjoying my website. I love the fact that I am able to make changes as and when needed myself and have also found it extremely user friendly. Being in the marketing field – I need to practice what I preach and am pleased to say I have received many compliments from clients and fellow marketing colleagues about my quality of my site. Many thanks for all your efforts and patience! Samantha Chatham Somewhere SOUTH

Blue Pearl Design is a fantastic, affordable web development and design entity – perfect for your small to medium business budget. Not only are they affordable but they care about the client’s understanding of the relevance and basic protocol of having web presence. They are the first web developers I have ever worked with to actually educate the client on the importance of Search Engine Optimisation and knowing your competition level on the internet. Their web designs are contemporary, edgy and functional. I won ‘t by choice work with any other developers. Kim Thompson AMP Consulting

To the staff of Blue Pearl Design, I can't tell you how much I am enjoying this and your expertise is making this so much easier. Thanks, your good honest people. Blue Pearl Design is by far the easiest designers to work with and that I've had to deal with in building my site. Thanks you Harold Jansma Jansma Consulting

Gary - Thank you!! To you and your team for the awesome new site - its perfect and just what I wanted. Rene Johnson Wadrift Nature Reserve

Hi Gary.... This is amazing. I just love it… I am now so proud of my company’s image and know that this web-site will grab the attention of all potential clients. Thanks to everyone on your side for a job well done. Johlene Lourenco Owner - Cladit

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