Blue Pearl was built up in September 2015 to make a positive and convincing brand picture for South Africa.

Around then, the world was uncertain about what to consider South Africa, with a wide range of messages being conveyed by different sources. This did almost no to construct the nation’s image and it was clear that to draw in tourism and venture there was a need to co-ordinate showcasing activities to make them more compelling.

To be the power on national character and notoriety working for the advantage of South Africa and the landmass.

To assemble trust later on of the country by recounting our motivating South African story.